Activision Blizzard’s merger with Xbox reshaping the gaming landscape and industry dynamics.
On January 18, 2022, Microsoft announced that it would acquire Activision Blizzard, the video game publisher behind popular franchises such as Call of Duty, World of Warcraft, and Candy Crush, for $68.7 billion.
The deal would make Microsoft the third-largest gaming company in the world by revenue.
The acquisition would give Microsoft a major foothold in the growing mobile gaming market, as well as a portfolio of popular franchises that could help it compete with Sony and Nintendo.
It would also give Microsoft a significant presence in the esports industry.
The gaming community has reacted with mixed opinions to the deal. Some gamers have welcomed the acquisition, as they believe that Microsoft will be able to invest in and improve Activision Blizzard’s games.
Others have expressed concerns about Microsoft’s potential to stifle competition in the gaming industry.
The deal is currently under review by regulators in the United States, the European Union, and China. If approved, they expect to close the acquisition in 2023.
Activision Blizzard’s merger with Xbox carries substantial implications, presenting new opportunities and challenges in the evolving gaming industry.
SUGGESTED
Assigning multiple characters to single character
Assigning multiple characters to single character
Importing character from mixamo to unreal
How to create 3d animations?
A Beginner’s Guide to 3D Animation
